
aQuantive
A data and analytics company at its core. Near-real-time ad serving was the delivery engine; the measurement, data, and insights were the point (Atlas, Avenue A, DRIVE).
Our Track Record
Before Whipsmart, we built, scaled and invested in companies that defined their categories. A $6.3 billion exit. Thirteen years inside Google’s space and connectivity bets. The world’s largest radar-satellite constellation, and the first data center headed for the Moon. The operating and investing experience below is what we now bring to every founder we partner with.
The companies and outcomes below reflect our principals’ prior work at other firms — as operators, board members, advisors, and investors. They are not the investment performance or track record of Whipsmart Ventures or any fund it manages, and milestones such as acquisitions and financings are company events, not investor returns. Full disclosures below.

A data and analytics company at its core. Near-real-time ad serving was the delivery engine; the measurement, data, and insights were the point (Atlas, Avenue A, DRIVE).

Operator & exec on Google's space and connectivity bets
Thirteen years across Terra Bella (space imaging), OneWeb (LEO connectivity), Android, Payments, and VR.
Joined at Series B
Digital media measurement and ad-fraud verification for many of the world’s largest advertisers.

CEO, U.S.
Operator of the world’s largest synthetic-aperture radar (SAR) satellite constellation for real-time Earth observation.

COO
Data storage and edge compute on the lunar surface, hardening critical data off-planet.
Global multi-stage venture firm investing across North America, Europe, and Asia.

Launch & Operations
Pioneering “Internet-in-the-Sky” LEO satellite-broadband network, backed by Bill Gates and Boeing.

Product & research operator
Developer Tools and Microsoft Research, shipping platforms used by millions of developers.

Human-in-the-loop data labeling for machine learning (formerly CrowdFlower).

AI analytics platform for connected (IoT) devices and industrial equipment.
Location intelligence and human-mobility data platform spanning commercial, government, and a growing defense and national-security practice.

Director of Manufacturing
First commercial millimeter-wave (mmWave) wireless radio for high-capacity links.

Real-time application security and runtime protection against live attacks.
Managing Director
One of the largest women-led angel investing networks in the United States.

AI platform unifying travel booking and operations across every mode of transportation.

Supply-chain risk and resilience intelligence used by global manufacturers.
Important Disclosures
The companies and outcomes described on this page reflect the prior professional experience of Whipsmart Ventures’ principals, gained at other firms and in a variety of roles, including operating, board, advisory, and investing capacities. They do not represent the investment performance or track record of Whipsmart Ventures, of any fund managed or advised by Whipsmart Ventures, or of any account managed by its principals. The role and degree of responsibility of each principal varied by company, and a given outcome may not be attributable to any individual principal. Company outcomes, including acquisitions and financings, are company events rather than investment returns, and do not reflect amounts realized by any investor. The companies shown were selected by Whipsmart Ventures and are not a complete or representative list of all companies with which its principals have been associated; companies that were unsuccessful or that produced unfavorable outcomes may have been omitted. Whipsmart Ventures is a newly formed firm and has no operating history or investment track record of its own. Past results are not indicative of, and provide no assurance of, future results.